📌 1. General information
,Name: JUMP
Artist: BLACKPINK (Jisoo, Jennie, Rosé, Lisa)
◽️Release date: July 11, 2025 — their first group release in almost three years
Producers and writers: Diplo (co-writer and producer), Teddy, 24, Boaz van de Beatz, Zecca and Ape Drums
Genre: dynamic dance-pop/hardstyle — aimed at returning to club energy
🎧 2. Music and lyrics
Sound: starts with guitar-western riffs, quickly gains rhythm and energetic drop-mix of synth-pop, EDM and European hardstyle
Instrumental: explosive drums, powerful basses, a whistling hook and a trumpet are present, creating a recognizable atmosphere of collective jumping on the dance floor
◽️The theme and meaning of the text: the anthem of the maiden's night, where to "throw" feelings on the dance floor, free yourself and "jump" for emotions with friends
Vocals: each member demonstrates style — Rosé and Jisoo add depth to the verses, Jennie and Lisa stand out in the powerful chorus, while the vocals partially give way to the rhythm
3. Video and visual style
◽️Concept: The clip sounds like a superhero action—packed urban landscape, huge billboards depicting the band, and a dynamic "bouncing" atmosphere
Locations and images: scenes on rooftops, in tunnels, in mirror labyrinths — in black clothes, emphasizing dense choreography and visual power
Directed by Dave Meyers, known for working with international stars
◽️Editing and atmosphere: cinematic staging, visionary camera angles, and changes of plans create a rich clip-like feeling of "jumping" and freedom
📈 4. Impressions and reactions
◽️Live performances: debuted at Goyang Stadium on July 5th — mixed reaction: the audience is thrilled with the energy, but there was criticism from the South Korean part of the fanbase for the "missing melody" and "B-track style"
,Criticism and reviews:
The Bias List: "The production is thick, but the song is melodically weak"
◽️Pitchfork: noted the shades of hardstyle and the overall praiseworthy power
,Fan response:
Fans of club tracks praise the drive and "elation"
In other circles, the song was criticized as "empty" and "b-level" — too straightforward for BLACKPINK.
5. Conclusion
◽️BLACKPINK - JUMP is a powerful case of a comeback in the format of a show-first act: dance-pop / hardstyle with maximum uplift. The production track is excellent, the visual is super—heroic, but not everyone is happy with the melodic depth.
Pros: a daring musical experiment, vivid visual promotion, a boost of energy for a live show
Cons: non-standard format for BLACKPINK, controversial perception among traditional fans, melodica is inferior to the entourage
Recommendation: suitable for those who like club music, driving music with a visual history. If you want an emotional track, it's better to wait for the next release.
Which K-POP song should I review next?
Write in the comments.
How is the review?0
5th place: Le Sserafim
they have sunk into my soul, but they are difficult to learn and distinguish, so sometimes there is confusion. 😰
Favorite song: ANTIFRAGILE
Favorite member: Kazuha
4th place : Itzy
They are so cute! I can listen to their songs all day long:)
Favorite song: none of your business
Favorite member: Yeji
X:in
it was difficult to distribute all the favorites into only 5 places(((
they are quite easy to learn and distinguish))
for this 👍
favorite song: Keeping the Fire
Favorite member: Aria and Nova
BLACKPINK IN YOUR AREA !!!!
it seems to me that everyone started with either BTS or stray kids, but it seems to me that most of them started with BP
Well, there's nothing to say, everyone knows them and everyone loves them
favorite song: pretty savage
Favorite member: Lisa
(G)i-dle!
my favorite good ones)))
My passion for kpop started with them
Favorite songs: my bag, oh my God
Favorite member: Soyeon and Shuhua are so cute!!!🥰
Soojin
I was really looking forward to her COMEBACK and now Agassy is always in my heart and playlist.
And Hwasa
At first I listened to the songs of the group Mamamoo and then I found out that Hwasa was making her solo debut.
Bye for everyone! please write your comments!
Well... This post was written back in 2023. 2 years have passed, so I want to write the same post and make a rating of my favorite bands now to compare what has changed😅
