Review: BLACKPINK - JUMP #6

📌 1. General information

,Name: JUMP

Artist: BLACKPINK (Jisoo, Jennie, Rosé, Lisa)

◽️Release date: July 11, 2025 — their first group release in almost three years 

Producers and writers: Diplo (co-writer and producer), Teddy, 24, Boaz van de Beatz, Zecca and Ape Drums 

Genre: dynamic dance-pop/hardstyle — aimed at returning to club energy

🎧 2. Music and lyrics

Sound: starts with guitar-western riffs, quickly gains rhythm and energetic drop-mix of synth-pop, EDM and European hardstyle 

Instrumental: explosive drums, powerful basses, a whistling hook and a trumpet are present, creating a recognizable atmosphere of collective jumping on the dance floor

◽️The theme and meaning of the text: the anthem of the maiden's night, where to "throw" feelings on the dance floor, free yourself and "jump" for emotions with friends

Vocals: each member demonstrates style — Rosé and Jisoo add depth to the verses, Jennie and Lisa stand out in the powerful chorus, while the vocals partially give way to the rhythm

3. Video and visual style

◽️Concept: The clip sounds like a superhero action—packed urban landscape, huge billboards depicting the band, and a dynamic "bouncing" atmosphere 

Locations and images: scenes on rooftops, in tunnels, in mirror labyrinths — in black clothes, emphasizing dense choreography and visual power

Directed by Dave Meyers, known for working with international stars

◽️Editing and atmosphere: cinematic staging, visionary camera angles, and changes of plans create a rich clip-like feeling of "jumping" and freedom

📈 4. Impressions and reactions

◽️Live performances: debuted at Goyang Stadium on July 5th — mixed reaction: the audience is thrilled with the energy, but there was criticism from the South Korean part of the fanbase for the "missing melody" and "B-track style" 

,Criticism and reviews:
The Bias List: "The production is thick, but the song is melodically weak" 

◽️Pitchfork: noted the shades of hardstyle and the overall praiseworthy power 

,Fan response:
Fans of club tracks praise the drive and "elation"
In other circles, the song was criticized as "empty" and "b-level" — too straightforward for BLACKPINK.

5. Conclusion

◽️BLACKPINK - JUMP is a powerful case of a comeback in the format of a show-first act: dance-pop / hardstyle with maximum uplift. The production track is excellent, the visual is super—heroic, but not everyone is happy with the melodic depth.

Pros: a daring musical experiment, vivid visual promotion, a boost of energy for a live show

Cons: non-standard format for BLACKPINK, controversial perception among traditional fans, melodica is inferior to the entourage

Recommendation: suitable for those who like club music, driving music with a visual history. If you want an emotional track, it's better to wait for the next release.

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